Sign in Subscribe

Privacy policy

Last updated: 4 July 2025

Welcome. This privacy policy explains how lytmatr (“we,” “us,” or “our”) collects, uses, and protects your personal information when you use our website at https://www.lytmatr.com. By visiting or using the site, you agree to the terms of this policy.

1. Who we are

lytmatr is a media platform sharing stories and reflections from the shift in consciousness. We are the data controller for personal data collected through this site.

2. What we collect

Depending on how you interact with the site, we may collect:

  • Contact details: name, email address, account login information
  • Payment information: billing address and transaction metadata (processed securely by a third party)
  • Sensitive personal information: if voluntarily shared in private or account-related interactions
  • Technical data: IP address, browser type, device, operating system, and location (if available)
  • Usage data: site activity, time on pages, click patterns, referring URLs

3. How we collect data

We collect data when you:

  • Subscribe to our newsletter or create an account
  • Make a purchase or payment
  • Submit a form or contact us directly
  • Browse the site (automatically, via cookies or analytics tools)

4. Why we collect your data

We use your data to:

  • Provide access to content, newsletters, and account-based features
  • Process payments and manage subscriptions
  • Communicate with you (e.g. respond to enquiries or send updates)
  • Monitor traffic and improve site functionality
  • Comply with legal obligations or respond to lawful requests

5. Our legal basis for processing (for EU users)

If you are in the EU or UK, we rely on the following legal bases:

  • Your consent – for emails or marketing communications
  • Performance of a contract – for services you subscribe to or purchase
  • Legal obligations – e.g. for tax or accounting compliance
  • Legitimate interests – such as improving our site and understanding audience needs

6. Third-party services

We work with trusted third parties that help us operate the site and deliver services. These include:

  • Ghost CMS – for publishing and user account management
  • Stripe (or equivalent) – for secure payment processing (PCI-DSS compliant)
  • Email service providers – to send newsletters and account emails
  • Analytics tools – to understand how users interact with the site

We do not store or process your credit card information on our servers. Payments are handled securely by our payment provider.

Each third-party service complies with applicable data protection laws and maintains its own privacy policy.

7. International data transfers

Because we may use service providers based in various countries (including the United States), your data may be transferred and stored outside your own country.

We take steps to ensure that such transfers comply with legal requirements, including the use of appropriate safeguards when necessary.

8. Cookies

We use cookies to enhance your experience and understand how people use the site. Cookies may:

  • Remember login or session preferences
  • Track general analytics and behaviour
  • Support embedded content (e.g. videos)

You can manage or disable cookies in your browser settings. Note that some features may not work as intended without cookies.

9. Data retention

We only retain personal data for as long as necessary:

  • To deliver services you’ve requested
  • To comply with legal or financial obligations
  • Or until you request deletion

Some data may be retained in encrypted backups for a limited time, even after deletion, for technical or legal compliance purposes

Inactive accounts and newsletter subscribers can be removed at any time upon request.

10. Your rights

Depending on where you live, you may have the right to:

  • Access a copy of the data we hold about you
  • Correct or update personal details
  • Request deletion or restriction of your data
  • Withdraw consent for marketing or email communications
  • Request data portability (where applicable)

We may ask you to verify your identity before fulfilling these requests to protect your privacy.

To exercise any of these rights, email us at hello [at] lytmatr [dot] com. We will respond within 30 days.

10.1. California Privacy Rights (CCPA)

In addition to the rights listed above, California residents may have specific rights under the California Consumer Privacy Act (CCPA), including:

  • The right to opt out of the sale of personal data (we do not sell personal data)
  • The right to equal service and pricing, even if you exercise your privacy rights

11. Children’s privacy

lytmatr is not intended for users under 16 years of age. We do not knowingly collect information from children. If you believe we have inadvertently done so, please contact us.

12. Shared content

If you post content in any community or shared spaces (where available), that content may remain visible even after your account is removed. We will remove personal identifiers where possible if deletion is requested.

13. Changes to this policy

We may update this privacy policy from time to time. If we make significant changes, we will post a notice on the site. The date at the top will always reflect the latest version.

14. Contact

If you have any questions, concerns, or requests about this privacy policy or your personal data, please contact us : hello [at] lytmatr [dot] com.